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Perficient Digital to Address Value of Personalization in Healthcare During July Webinar with Kaiser Permanente

ST. LOUIS (July 18, 2017)Perficient, Inc. (NASDAQ: PRFT) (“Perficient”), the leading digital transformation consulting firm serving Global 2000® and other large enterprise customers throughout North America, today announced its digital experience experts with Perficient Digital will host a live webinar with Kaiser Permanente on Tuesday, July 25. The webinar will address how healthcare organizations can use personalization tools to drive patient engagement and retention.

The webinar, “Why Personalization is a Must in Healthcare,” will feature Matt Spragins, director of personalization and digital foundation at the Digital Experience Center at Kaiser Permanente. Robert Sumner, principal consultant with Perficient Digital’s Adobe practice, will lead the discussion.

Digital marketers know that personalized experiences can help attract consumers and drive customer loyalty. But enterprises in regulated industries such as healthcare have demonstrated apprehension about personalizing the experiences of authenticated users. Organizations that forge ahead are often uncertain where to begin.

To underscore the importance of personalization in healthcare, Spragins and Sumner will discuss:

  • Engaging your membership community through a personalized and connected experience
  • Driving better outcomes and improving healthcare’s value
  • Employing Adobe Experience Cloud solutions to advance goals including improved member onboarding and new services engagement

“As the industry moves toward a more consumer-centric model, healthcare payers and providers must find ways to engage with members on an individual level,” Sumner said. “Perficient is working closely with Kaiser Permanente to improve the customer experience. This webinar will describe how Kaiser and other organizations are applying and benefitting from personalization to drive member engagement and retention.”

The webinar will be at 1 p.m. Central time, and attendance is free. Register here for instructions on how to access the live webinar.

Perficient Digital comprises more than 350 digital and brand strategists, designers, marketers, data analysts, and developers who blend the strategic imagination of a digital agency with deep technical knowledge of the healthcare industry within Perficient’s established consultancy to deliver exceptional customer experiences that empower users to take control of their health.

About Perficient
Perficient is the leading digital transformation consulting firm serving Global 2000® and enterprise customers throughout North America. With unparalleled information technology, management consulting, and creative capabilities, Perficient and its Perficient Digital agency deliver vision, execution, and value with outstanding digital experience, business optimization, and industry solutions. Our work enables clients to improve productivity and competitiveness; grow and strengthen relationships with customers, suppliers, and partners; and reduce costs. Perficient's professionals serve clients from a network of offices across North America and offshore locations in India and China. Traded on the Nasdaq Global Select Market, Perficient is a member of the Russell 2000 index and the S&P SmallCap 600 index. Perficient is an award-winning Platinum Level IBM business partner, a Microsoft National Service Provider and Gold Certified Partner, an Oracle Platinum Partner, an Adobe Premier Partner, and a Platinum Salesforce Consulting Partner. For more information, visit

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