Customer Experience and Marketing Assessment
What It Is
A Customer Data Intelligence IQ℠ will increase speed to market by quickly identifying and leveraging data and MarTech to deliver customer data-driven experiences tomorrow that your customers expect today.
We will evaluate your brand's current state of readiness and provide recommended actions for consideration, leaving your organization with a roadmap for how to achieve customer data-driven marketing at scale.
The engagement lasts six weeks.
Week 1: Workshops
Weeks 2-3: Experience assessment, data assessment, and technical assessment
Weeks 4-5: Analytics and campaign assessment plus deliverable planning and execution
Week 6: Executive review
It’s no secret that understanding exactly who your customers are, including how and when they interact with your brand, is the most critical aspect of your business. Being present during the crucial touchpoints of a customer experience is rapidly becoming table stakes to acquiring and engaging your target market.Nate Bauer, Managing Director, Digital Marketing, Perficient
What You Get
As part of your Customer Data Intelligence IQ engagement, you'll receive:
- A data assessment document
- Reference architecture based on your data marketing vision
- Analytics assessment document
- Customer data readiness roadmap