Having rich content is great, but what good is that content unless it converts? A marketing automation platform (MAP) can help your business not only promote the content you create, but market smarter and better reach target customers. A MAP tracks and records all prospect and customer interactions with your business, whether it be content, online, or through social media. Your marketing team can then harness that data to target customers to move from through the purchasing funnel.

Watch the video above to learn more about the value of a MAP in B2B.