B2B eCommerce sales will reach $12 trillion globally by 2020 – Frost & Sullivan Traditional B2B selling channels are still influential, but the combination of ubiquitous digital technologies and increasing buyer expectations have led a rapid shift towards digital B2B commerce.

Explore four trends that are driving B2B companies to re-platform and rebuild their commerce sites and how the right commerce solution can help you:

1. Optimize the B2B experience to match B2C expectations
2. Provide a unique, personalized experience
3. Create an environment to support self-service
4. Integrate eCommerce with backend systems using APIs