Learn How Adobe Marketing Cloud Can Help Set the Foundation for Analysis

How effective is your digital marketing? It’s the multi-million-dollar question that challenges CMOs daily. Page views, impressions, click through rates, and email open rates barely scratch the surface when it comes to evaluating customer engagement. With more ways to connect with customers than ever before, there are more opportunities to tap into meaningful data. Understanding actionable metrics – and making decisions based on them – are what makes the CMO shine.

What are actionable metrics? And which tools will help you analyze this data? This guide will help you:

1. Understand the difference between vanity and actionable metrics
2. Review the key features of an analytics platform that will help to uncover insights through actionable metrics
3. Understand the processes and people needed for a typical analytics platform implementation

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