Consumer reliance on digital to perform everyday tasks is at an all-time high as COVID-19 implications include fewer traditional touchpoints than ever before. Digital tools once considered future state have become primary channels for vital care and meaningful interactions with patients and members.

Organizations must embrace this new normal, making their “digital front door” a top priority. This guide explores:

• The basics of personalization, challenges, and use cases specific to healthcare
• Various personalization methods and steps to implement a personalization strategy
• Ways to effectively measure the ROI of personalization
• How Adobe Experience Cloud solutions enable personalization with ease