Turning Browsers into Buyers
MonthlyClubs.com operates six monthly gift clubs including beer, wine, cheese, chocolate, cigar and flowers.
The Ideal Customer Journey: Shop. Enjoy. Repeat.
MonthlyClubs.com's website sales were growing, and the ecommerce team didn’t want to lose the momentum. They sought a solution that would give customers a better shopping experience through the ability to order products from a single site, or to combine selections from multiple sites into one order. Our extensive experience with multi-site development delivered a unique solution for MonthlyClubs.com.
Multi-Site Mastery Delivers Peace of Mind
We designed each of the six gift club sites with a custom look and feel for each product line, with site administration in the ecommerce engine that can be performed by non-technical business users from a single, easy-to-use interface. Serving as a kind of "portal" to the six individual sites, a beautifully designed home page gives shoppers a branded point of entry that introduces the rich, engaging experience they'll find on each product club site. To ensure the sites perform flawlessly, our managed hosting team provides around-the-clock support, freeing up time for site enhancements that engage customers and generate revenue. For retailers like MonthlyClubs.com, where holiday season sales are make-or-break, this peace of mind is priceless.
Monthly Clubs saw its three biggest sales days on record during the post-go-live holiday season with sales up 19% over the prior year.
Solid Results Across Six Sites
A combination of well-designed and easy-to-manage sites, unique features like Design Your Own Club™, consistently reliable performance, and e-commerce marketing efforts that continually improve and enhance MonthlyClubs.com’s online presence have proven extremely successful. The company saw its three biggest sales days on record during the post-go-live holiday season with sales up 19% over the prior year. Bounce rates were down, and both time-on-site and conversion rates were up. Visitors to the site increased by 24% year over year. Best of all, MonthlyClubs.com saw its biggest gains on the higher-margin sites, and ROI projections were on track