B2B Customer Experience: 6 Keys to Drive Change and Digitally Transform

A positive growth trend in B2B eCommerce is being driven by customer demand for convenience, cross-channel services, and an experience that delights. Digitally transforming the customer experience is critical to growth, but many organizations don’t know where to start. B2B companies must realize that the digital customer experience will determine success or failure. Fortunately, Perficient has you covered – with expertise leveraging and integrating many of the leading marketing and commerce platform solutions to deliver extraordinary digital experiences.

Our webinar covered:

• Why customer experience management needs to be a keystone of your corporate strategy
• Key success factors to help you transform the B2B customer experience, including: personalization, search, mobile, content, user experience and more
• How to create a digital commerce roadmap with channels for all personas in your organization
• How Sitecore and InsiteCommerce provide consistent front-end marketing experiences with deep transaction system integration on the back end