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Top Three Life Insurance Carrier

Improving CSR Efficiency With a GenAI Assistant

Challenge + Opportunity

Junior CSRs struggled with efficiency, creating a performance gap with senior staff. Our client wanted to integrate an AI assistant to provide real-time support via rapid, accurate responses.

Solution Highlights

We developed the UX for CSRs to interact with an AWS Bedrock-powered assistant. The experience integrates IVR screen pops, provides cited responses to our clients general policy questions, and offers access to customer-specific documents.

Key Benefits

Three months after launch, the assistant scaled to more than 1,000 users. It helps CSRs at all levels resolve issues faster, narrowing the performance gap and improving team efficiency.

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