Insights

Perspectives

Our take on the challenges, opportunities, and trends shaping the work we do.

Featured Perspectives

Distributed Commerce Is a Profitability Question, Not a Presence Question

Scaling AI Agents in Financial Services: Enabling Builders Without Compromising Control

Why SDV Investments Fall Short and How OEMs Can Create a Value-First Strategy

Perspectives

A Good User Experience Isn't Cosmetic. It's How Maintenance Gets Done.

Decision Quality Is the New SDV Advantage: A Framework for Investments

Retirements Are Inevitable. Knowledge Loss Doesn't Have to Be.

Distributed Commerce Is a Profitability Question, Not a Presence Question

Why Maintenance Orchestration Is Still So Difficult

From Chatbots to AI Healthcare Concierge: Completing the Next Care Step

How to Choose the Right Salesforce Experience Model for an Agent-Enabled Future 

Why SDV Investments Fall Short and How OEMs Can Create a Value-First Strategy

B2B Has a New Buyer, and It’s Not Human

Star Ratings Are a Financial Lever, Not a Quality Score

Leading AI Disruption with Trusted Industry Intelligence

What Physical AI Reveals About the Future of Software-Defined Vehicles

Experience Architecture for AI

Agentic Commerce Is Here. Is Your Data?

The Future of Utility CX Is Predictive

The Next Test for Healthcare AI: Closing Access Gaps

The Hidden ROI in Your Databricks Environment

Health Systems Are Being Rebuilt from the Outside In

Governing AI Across Industries, Part 2

AI Across Industries, Part 1

AI Concierge: A Better Path for Healthcare

The Full Value of AMI Data Is in Operationalization

The Agentic Front Office: How Sales Workflows Turn Marketing into a Growth Engine

Inside the Customer Zero Build: What the Agentic Front Office Actually Takes

AMI 2.0 Won’t Deliver ROI Until Utilities Fix Their Data

Defining Your Brand in an Agentic World

AI Sanity Check: Ditching the Doom and Hype

AI Didn't Kill MDM. It Made It Mandatory.

Inside the AI-Driven Medical Device Lifecycle

The Future of Shopping Is Conversational

What AI-First Really Means

The SDV Race: Are You Building for Buyers?

The Collaboration Edge for Health Insurers

Strategy That Thrives in Uncertainty

Manufacturing CX Has a Data Problem

Real Forces Reshaping Wealth

Financial Services Is Changing Fast. Here’s How to Stay Ahead.

The Personalization Gap in Finance

Content Compliance Without the Chaos

Adobe & AI for Manufacturing Marketers

Connected Products: What Users Want Next

Intelligent Automation for Modern Healthcare

Shift FinOps from Cost to Value

AI is Rewriting Financial CX. Are You Ready?

3 Ways Insurers Can Lead in the Age of AI

How FSC Solves Financial Services Barriers

3 Leadership Shifts for the AI Era

3 Game-Changing Insights on AI & Digital

AI That Accelerates MedTech Innovation

5 Trends Shaping MedTech Experience

5 Insights on the Future of Finance

Building a Healthcare Analytics ACoE

6 Payment Trends Defining 2026

Improve Healthcare Quality With Data & AI

The New Rules of MarTech

3 Digital Payment Strategies Shaping the Future

When AI Becomes Your Creative Director

AI Budgets Up. Readiness Still Lags.

How Agents are Transforming Design Workflows

Scaling AI Agents in Financial Services: Enabling Builders Without Compromising Control

Why Your AI Strategy Needs Better Questions