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Perficient Strategic Positions

Backed with insights from over 300 strategists and more than 1,500 full-scale digital transformations, our Strategic Positions define the essential capabilities that will shape your organization's AI-first digital future.

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Product-Driven Organizations

Embark on a product-driven journey to increase business value and growth.
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Generative AI

Elevate business performance with Generative AI: Innovate faster, personalize experiences, and redefine industry boundaries.
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Customer Data 360

Leverage customer data to improve business outcomes
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Direct to Consumer

D2C is more than selling direct. It’s adopting a digital-first approach across your product development, marketing, and distribution.
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Journey Science

Combine research-based insights with data-driven evidence to understand, predict, and optimize the customer journey.

Customer Experience Management

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Automotive Connected Funnel

The automotive connected funnel manages the customer’s shopping experience across tiers, creating a unified shopping experience.
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Connected Products

To thrive, manufacturers must offer smart, connected products that enhance safety, convenience, and personalization.
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Caregiver Enablement

Enablement strategies, services, and resources to empower and support caregivers.
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Employee Experience

Employee Experience (EX) is crucial for business success, integrating human and digital touchpoints to enhance engagement, retention, and overall performance.
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Captive Finance in Automotive

Mobility transformation is calling for automotive financing products and services that align with modern customer journeys.
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Modern Customer Service

Leading brands transform customer service with AI, data, and automation to prioritize omnichannel, personalization, and self-service for seamless, efficient care.
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Omni-CX for Med Device

Utilizing an omni-CX approach to boost awareness, differentiation, conversion, and long-term loyalty.
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Search-Driven Commerce

AI-powered search drives sales revenue and profits by determining the optimal products to show shoppers.
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Self-Managed First-Party Data

First-party data improves data quality, customer trust, and offers direct attribution of customer experiences to KPIs.
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Personalization in Automotive

Automotive companies must utilize AI, Cloud, and more to implement data-driven personalization at scale to customers
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Search-Driven Service

Automation and self-service solutions help streamline processes, reduce manual labor, and optimize resource allocation.
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Direct-to-Consumer (D2C) Manufacturing

Bypass traditional retail channels to build your manufacturing brand and gain control over the customer experience.
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CX-Driven Organization

In CX-driven organizations, customer experience isn't just a department, it’s an integral part of business strategy.
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Gamification

Use game design elements to motivate and engage users in non-game contexts.
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Customer Data 360

Leverage customer data to improve business outcomes
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Brand and Customer Loyalty Experiences

Retain, reward, and connect with your customers.

Automotive Subscription Services

Automotive subscriptions build a lifelong relationship with consumers by providing flexibility for life’s changing needs.
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Consumerization

Adapting tools and technology to meet the needs of everyday consumers.
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Digital Responsibility

Digital responsibility is a cornerstone of consumer trust.
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Brand-owned Data Loop

Leverage data for a great user experience.
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Smart Personalization

Tailor a more relevant and meaningful user experience.
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Journey Science

Combine research-based insights with data-driven evidence to understand, predict, and optimize the customer journey.
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Frictionless Service

Never get in the way of your customers – enable interactions through any channel they choose.
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Technology Infrastructure

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Adaptive Cloud

Adaptive cloud is a flexible computing model designed for smart manufacturing.
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FinOps Unit Economics

Optimize cloud costs and value with cross-functional collaboration and intelligent tools.
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Site Reliability Engineering

Site reliability engineering is a set of engineering best practices, a job function, and a mindset centered around building and maintaining reliable systems.
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App Modernization

Revitalize your business with strategic app modernization. Enhance agility, security, and innovation for lasting success.

Cloud Operating Model

Transform your business operations with dynamic strategies for leveraging cloud technology and maximizing efficiency.
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Process Mining

Deeply understand your business processes to enable faster workflows and achieve greater efficiencies.
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Headless Commerce

De-couple your front- and back-end systems to leverage best-in-class technology to meet customer expectations and accelerate experiences.
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Cloud Portfolio Modernization

Transform applications with cloud-native services to enhance agility, and ensure resilience with migration and automation.
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Cloud Strategy

Maximize growth with a tailored strategy for innovation, efficiency, and value enhancement through strategic cloud evolution.
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Data Operating Models

A data operating model is a set of principles related to building a data-driven organization.
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Unified Commerce

Have an ongoing dialogue with your customers.
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ESG in the Oil & Gas Industry

Environmental, social, and governance (ESG) tracking and reporting capabilities enable oil & gas companies to assess and improve KPIs.
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DataOps

The process of building solutions to reduce the time between identifying data needs and delivery.
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Cloud Computing

Cloud allows you to reimagine your business for the digital age by providing scale, flexibility, and cost efficiency.
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Business Operations

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Human Capital Planning

Human capital planning forecasts workforce supply and allocation to optimize talent mix and align skills with roles.
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Automotive Supply Chain

Advanced end-to-end visibility helps monitor and react quickly to changes in suppliers, manufacturers, dealerships, and customers.
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Capital Expenditure Planning

Allocate capital to maximize returns, create value for shareholders, and drive superior reinvestment decisions.
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Exception-Based Reports (EBR)

Exception-based reporting is a data analysis approach that detects deviations between actual performance and expected outcomes.
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DesignOps

The role of DesignOps is to streamline and amplify the value of design for both the organization and its customers.
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Digital Business Models

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Automotive Ecommerce

Distributing via ecommerce continues to evolve as automotive customers demand ways to transact entirely online.
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Financial Forecast Simulations

Evaluate tariffs with flexible forecast models to assess impacts on sales, costs, and profitability strategies effectively.
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Product-Driven Organizations

Embark on a product-driven journey to increase business value and growth.
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Social Commerce

Social commerce enables brands to offer products and services through channels where customers spend their time.
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Data Monetization

Data monetization is the process of leveraging internal and external data to gain measurable economic benefit.
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Manufacturing Subscription Services

A subscription model is a direct-to-consumer approach that helps manufacturers build recurring revenue and brand loyalty.
Yellow door on a brick wall

Direct to Consumer

D2C is more than selling direct. It’s adopting a digital-first approach across your product development, marketing, and distribution.
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Digital Operating Model

A digital operating model adopts new internal operating models to better leverage digital channels.
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Advanced Technologies

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Augmented Analytics

Augmented analytics combines AI and business intelligence to deliver real-time insights and predictive analytics.
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Real-Time Payments

Real-time payments are electronic transactions that immediately transfer funds from one account to another.
Generative AI Brain graphic

Generative AI

Elevate business performance with Generative AI: Innovate faster, personalize experiences, and redefine industry boundaries.
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Performance Intelligence

PI is a predictive modeling approach that extends traditional financial data sets to gain deeper future performance insights.
Autonomous Vehicles

Autonomous Vehicles

Built-in sensors, GPS navigation, wireless communication, and IoT devices are enabling a future of autonomous driving.
Automotive EV Charging

Electric Vehicle Charging

Widespread EV adoption must be preceded by reliable, consistent, accessible, and customer-centric EV charging capabilities.
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Automotive Electrification

Electric vehicle market penetration involves advanced technology, government regulation, and consumer acceptance.
Cars driving in a roundabout connected by datapoints.

Connected Vehicles

Connected vehicles communicate over wireless networks with nearby devices, enabling new automotive opportunities.
A man holding a tablet with auto icons outside the screen.

Automotive Mobility

Automotive Mobility puts the consumer at the center of transportation, transitioning from “car ownership” to “car usership.”

Artificial Intelligence

AI is a collection of technologies that presents the potential to change nearly every aspect of our lives.
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Digital Technologies

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Battery Passport

Provide full visibility into key insights about electric vehicle battery lifecycle, including health and performance, in a digital record
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Find Care

Build trust and loyalty across the care journey, starting with the steps that signal real-time intent.
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Digital-First Utilities

Digital-First Utilities use digital tech and cross-industry solutions to enhance reliability, services, and customer experience.
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AI-Driven Product Development

Transform product development with AI, driving innovation, efficiency, and continuous improvement for digital solutions.
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Composable Architecture

Composable architecture designs flexible software using microservices, cloud computing, and APIs for scalable, adaptable solutions.
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Digital Twins

A digital twin is a digital representation of a physical thing’s data, state, relationships, and behavior.
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Virtual Paper

Virtual paper is the digital representation of documents maintaining the metaphor of a sheet of paper.
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Digital Oilfield

Digital oilfield connects information, people, and processes to maximize asset performance and value across production.
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Mobile Evolution

Create a complete mobile ecosystem that can leverage everything modern mobile architectures have to offer.
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Meeting the Challenges of Transformation

What is a Strategic Position?

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