Automotive Digital First
A Perficient Strategic Position
Building a Digital-First Foundation in Automotive
What Is Automotive Digital First?
There's a rapid shift underway in how consumers think about automotive technology. New enablers such as cloud, AI, OTA updates, 5G telematics, and CASE (Connected, Autonomous, Shared Mobility, and Electrification) are changing the way consumers think about the automobile. Interacting with services while driving is more important than ever in shaping the next chapter of automotive innovation. And it’s happening now.
Ninety-five percent of consumers expect to see real-time vehicle availability and make a fixed booking for a specific time slot when scheduling a test drive online.
To implement a digital-first approach, create a consistent digital retail experience that allows buyers to begin their deal online and seamlessly close it in your showroom. Deliver full transparency by staying with car buyers throughout the entire experience while boosting CSI scores and ratings. Manage deals including terms, APRs, discounts, and down payments in real time. Help buyers along the way by adding F&I products, protection plans, and loan offers. Improve customer satisfaction and increase PVR for your sales team.